About Hair Guru London founder
Meet the Founder

Jamie Shepherd.

I tried every hair fibre out there for over 10 years. They all had the same problem: obvious in sunlight. I got tired of worrying about it, so I made my own.

"why I started hair guru London."

I started losing my hair at 22. I tried keratin fibres, but they clumped together, looked patchy under any kind of bright light, and washed out in the rain. I stopped going out some nights because I didn't trust how my hair looked. That's a rubbish way to live.

I spent years looking into why keratin fibres fail and then created our cotton formula, which perform much better. Our CottonWrap™ ensures the fibres wrap around your existing hair instead of just sitting on top. The coverage is denser, it looks like real hair, and it actually holds.

I started Hair Guru London because I wanted something I could actually trust on my own head. Every product we sell is something I use myself. The prices are fair because I know what it's like to need this stuff and get ripped off buying something that doesn't work.

30,000+ people in the UK use Hair Guru now. I still get messages from customers saying they wish they'd found it sooner. That's why we do this.

Jamie ShepherdFounder & CEO