Hair Guru London has today announced a new retail partnership with BoohooMAN, marking the latest milestone in the company’s rapid expansion across some of the UK’s biggest retail platforms.
The partnership sees Hair Guru London’s natural cotton hair fibres become available to millions more customers through BoohooMAN, following a series of major retail launches that have included Debenhams, Dorothy Perkins, Wallis, Coast and Oasis.
Founded by Welsh entrepreneur Jamie Shepherd, Hair Guru London has grown from a bedroom start-up into one of the UK’s fastest-growing hair loss brands, serving more than 35,000 customers and earning a 4.8-star rating from over 1,000 verified reviews on Amazon, Tiktok Shop and Judge.me across its sales channels.
Unlike traditional keratin-based hair fibres, Hair Guru London developed a natural cotton alternative, removing animal-derived ingredients from the category while delivering instant, natural-looking results.
Founder Jamie Shepherd said:
“Seeing Hair Guru London launch with BoohooMAN is another surreal moment for us. Just a few weeks ago we celebrated our first major retail partnership, and now we’re continuing that momentum with another household name that I’ve known since I was younger. As a founder, it’s incredibly rewarding to see a brand that started in a bedroom now sitting alongside some of the UK’s biggest retailers.”
The latest partnership continues an exceptional period of growth for the business, which has expanded rapidly throughout 2026 following increasing consumer demand for its innovative cotton fibre technology.
Jamie added:
“We’ve always believed there was a better alternative to traditional hair fibres. We took the animals out of hair fibres and focused on creating a product that simply performs better. The response from customers has been incredible, and it’s fantastic to see major retailers recognising that too.”
Hair Guru London has become one of the highest-rated hair fibre brands in the UK and has built a loyal customer base through its direct-to-consumer website, TikTok Shop, Amazon and now an expanding portfolio of national retail partners.
The BoohooMAN launch represents another important step in the company’s ambition to make its products more accessible while continuing its mission to redefine the hair fibre category with natural cotton technology.
Hair Guru London products are now available through HairGuruLondon.com, Amazon UK, TikTok Shop UK, Debenhams, BoohooMAN, Dorothy Perkins, Wallis, Coast and Oasis.