British hair loss brand Hair Guru London has taken another major step in its growth, officially launching with Superdrug and making its cotton hair fibres available through one of the UK’s biggest names in health and beauty.
The partnership marks another significant milestone for the independent British brand, following a year of rapid growth and expansion across some of the UK’s most recognisable retail names.
Hair Guru London was founded by Jamie Shepherd after his own experience with thinning hair and more than a decade of using traditional hair fibres.
After discovering that the keratin used in many conventional hair fibres can be obvious in the hair and derived from animal materials including feathers, wool and hooves, Jamie set out to create an alternative.
The result was Hair Guru’s signature cotton hair fibres, made using natural cotton to create the appearance of thicker, fuller hair in seconds.
Now, for the first time, Hair Guru is available to Superdrug customers through the retailer’s online Marketplace.
From personal problem to growing British brand
What began as Jamie trying to solve his own problem has grown into a British hair loss brand used by men and women across the country, as well as a growing network of 150+ professional barbers.
Hair Guru has also continued to build its presence across major British retailers, like Debenhams & BoohooMAN, with the Superdrug partnership representing an important move further into the mainstream health and beauty market.
For Jamie, it is also one of those milestones that makes the journey feel very real.
“Superdrug is one of those brands everyone in Britain knows, so seeing Hair Guru there is a massive moment for us. I started the business because I’d spent years dealing with my own thinning hair and genuinely believed there had to be a better option. To now have a brand I created for myself available through Superdrug is pretty surreal. Hopefully it also means more people discover there’s a really simple way to feel more confident about their hair.”
Jamie Shepherd, Founder, Hair Guru London
A new generation of hair fibres
Hair Guru’s cotton fibres are designed for thinning crowns, partings, hairlines and areas where the scalp has become more visible.
The fibres attach to existing hair to instantly create the appearance of greater density, with a lightweight cotton formula designed to give a natural finish without the animal-derived keratin traditionally used in the category.
It is a simple product, but one built around something much bigger.
Hair loss can have a huge impact on confidence, and Hair Guru’s mission has always been to make doing something about it feel normal.
The arrival of Hair Guru at Superdrug takes that mission another step forward.
Hair Guru London is now available at Superdrug online.