my friend alec told me recently that unless something’s 50-75% off on black friday, he’s not buying it.
i laughed, but i understood what he meant. when every other advert is promising a huge discount, you start wondering whether you should wait before buying anything.
it got me thinking about hair guru london, and what i actually wanted us to do this year.
the honest answer? black friday has never really felt like us.
so we’re sitting it out. no black friday sale, and the starter set will be exactly the same price.
admittedly, “same product, same price” probably won’t win me any marketing awards. but i wanted to explain why.
YOU SHOULDN’T HAVE TO PICK THE RIGHT FRIDAY
if you’ve been holding off ordering because you think a discount might be coming, i don’t want to keep you hanging.
and if you ordered yesterday, i want you to feel just as looked after as someone who orders at the end of november.
there’s something frustrating about buying a product, then opening an email a few days later and realising you could have paid much less.
i want you to feel comfortable coming to us when you need something, without wondering whether you’ve chosen the wrong day.
THIS ISN’T LAST SEASON’S COLLECTION
our products aren’t clothes that need clearing out before the next collection arrives.
for many people, they become part of getting ready. they sit in the bathroom cupboard alongside the other things you reach for before leaving the house.
you don’t wait for black friday to brush your teeth. your hair routine shouldn’t need to work around it either.
i’m not suggesting everyone needs hair products. but when you’ve found something that helps you feel more comfortable with your hair, the value is in those everyday moments.
getting ready for work without spending quite so long at the mirror. meeting friends. feeling happier being in a photograph.
those are the reasons i started this business. they matter in march as much as they do in november.
ABOUT THOSE 75% DISCOUNTS
at 75% off, we wouldn’t be anywhere near profitable. we’d effectively be paying you to take the products off our hands.
that’s a fairly difficult business model to explain to an accountant.
i know a discount can make a difference, and i understand why people look for them. this is simply an honest explanation of what works for our business and why we’ve decided against a black friday sale this year.
THE HELPING-YOU BIT CARRIES ON
what i want us to put our energy into is helping you find something that works for you.
that might mean talking through your shade, explaining how to use the products or helping you adjust an application that hasn’t quite come out how you wanted.
sometimes it takes a few questions and a bit of back and forth. that’s fine. you shouldn’t have to know all the terminology or have everything figured out before asking.
and you don’t need to place an order to have that conversation.
hair can be personal. if something is bothering you, or you’re unsure where to start, i want you to feel comfortable telling us.
SO, WHAT’S HAPPENING THIS BLACK FRIDAY?
the starter set will be available at exactly the same price.
if you need a top-up, we’re here. if you’ve got plenty in the bathroom cupboard, you can give this one a miss.
and if you’re still deciding whether our products are right for you, take your time. send us a message if you’d like a hand working it out. info@hairgurulondon.com.
we’ll be getting on with that.
