ask anyone who has thought about trying hair fibres what held them back, and the answer is rarely the price or the product. it is a quieter question, the one that is hard to say out loud: will people be able to tell?
jamie shepherd, who founded hair guru london after his own frustrations with thinning hair, hears it more than any other. and he thinks it deserves a straight answer rather than a slogan.
IT'S A FAIR WORRY
when your hair starts thinning, you want it to look fuller. but you also start to notice people's eyes. a colleague glancing at your crown in a meeting. a friend leaning in under bright bathroom lights. the fear isn't really about the hair. it's about someone noticing a change, and asking about it.
“choosing something to help you feel more comfortable shouldn't leave you with another thing to worry about,” jamie says. that's the standard he holds the product to.
LET'S BE HONEST ABOUT THE FINISH
here is the part most brands skip. jamie won't promise that nobody will ever notice. not because the fibres don't blend, but because the result depends on three things you control:
- your shade. match to your roots, not your ends. if you're between two shades, go darker. our colour match takes about ten seconds, or email us a photo and we'll match you for free.
- how much you apply. the most common reason a finish looks heavy is simply too much, too fast.
- how you blend it. a gentle pat settles the fibres into your existing hair. rushing this step is where edges start to show.
his advice for a first try is deliberately unglamorous: start small, build up gradually, and check the result in natural light rather than under the bathroom spotlight. give yourself a few applications to get familiar with it. technique improves quickly, and so does confidence.
YOU DECIDE HOW MUCH IS ENOUGH
one of the more freeing ideas in jamie's note is that you don't have to fill in every glimpse of scalp. fibres aren't all-or-nothing.
some people want a little extra fullness along their parting. others want a denser-looking crown, or a softer-looking hairline. the better approach is to start with the area that matters most to you, step back, look at the whole picture, and only then decide whether to add more.
most people who are unhappy with their first attempt went too far rather than not far enough. restraint usually reads as natural.
“the aim is to help you feel comfortable with your hair. you decide what that looks like.”
jamie shepherd, founder
THE AWKWARD QUESTIONS ARE THE USEFUL ONES
the last part of the note is an invitation. unsure about your shade? worried you're using too much? struggling to get the hairline right? you don't need the right terminology or a diagnosis of what's going wrong. just describe what you're finding difficult.
“hair can be personal,” jamie says. “i want people to feel comfortable asking questions before they buy, while they're learning, or whenever they need a hand.”
you can reach the team at info@hairgurulondon.com, and if your finish isn't quite there yet, our guide to fixing common hair fibre problems is a good next read.
WHERE TO START
most people begin with our 28g natural cotton fibres, available in 14 shades. add the locking spray once you're happy with the finish, and the easy apply pump if you want more control around the hairline. you can see more real results on our before and afters page.